Nissan Motor India Private Ltd today announced its product offensive in India with the commercial launch of its first ‘Made-in-India’ compact hatchback – the new Nissan ‘Micra’. The Nationwide sales for the all-new Nissan Micra, which is been built on Nissan’s versatile ‘V’ platform would commence from July 15, 2010. Mr. Kiminobu Tokuyama, M.D. & CEO, NMIPL, Mr. G M Singh, Vice Chairman & MD, Hover Automotive India and Mr. Abhijeet Pandit, V.P –Sales, Marketing & After Sales, Hover Automotive India (HAI) along with dealers, trade partners and other key officials attended the event.
Nissan Micra is a smart, global hatchback simplifying urban mobility. The Micra has a rich legacy of 28 years and has established its credential by winning many awards. The all new Nissan Micra has been fine-tuned to meet the different tastes and needs of customers in both developed markets and emerging markets like India. Designed and tested in Japan and manufactured locally in India, Nissan Micra is a global car that will also be sold in advanced markets such as Europe, Middle East, and Africa among other countries
Nissan Micra model is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving.
In India, Nissan Micra will be available in three standard variants of XE (Entry), XL (Mid) and XV (Top). Available in two interior colour schemes: black and griege (only XV), the Nissan Micra will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra is priced competitively in its segment providing a complete package of features, performance, drivability and comfort. The ex-showroom Delhi prices for Nissan Micra are INR 3,98,000 for XE (entry), INR 4,69,500 for XL (mid) and INR 528,800 for XV (top) variants respectively.
Nissan has adopted a uniform pricing policy across the country to offer a fair and equitable benefit to customers all over India. Thus, the ex-showroom prices will be uniform across pan India except for states/cities where differential VAT, entry tax, Octroi and other local taxes applicable would be levied extra.
Speaking on the occasion Mr. Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, “The moment that we all have been anxiously waiting for has finally arrived! We begin our product offensive in India with the launch of the Micra and the Indian customers can look forward to a long and fruitful association with our product and services. The Nissan Micra is the right product at the right time that will offer the customers a good means of urban mobility with a complete package of performance, features, safety and comfort. We expect Micra with its latent advantage and its unique features to do well in the Indian market and carve a niche of its own compared to other competitive models in this segment.”
Announcing the sales and marketing strategy for the new Micra, Mr. Abhijeet Pandit, Vice President –Sales, Marketing & After Sales, Hover Automotive India, said, “The launch of Nissan Micra marks the beginning of a serious foray at the mass market by Nissan in India,"We are overwhelmed with the response the pre-order bookings have generated so far through our dealerships prior to the launch. We have received over 2000 bookings, which have well exceeded our expectations. This is a very encouraging sign and goes to show the customers faith in good quality products." Nissan Micra today launch in New Delhi and a nationwide with a comprehensive multi-media marketing campaign featuring their brand Ambassador Ranbir Kapoor. Company announces will using some non-conventional forms of media to maximize the product visibility and increase sales.”
Nissan Micra is a smart, global hatchback simplifying urban mobility. The Micra has a rich legacy of 28 years and has established its credential by winning many awards. The all new Nissan Micra has been fine-tuned to meet the different tastes and needs of customers in both developed markets and emerging markets like India. Designed and tested in Japan and manufactured locally in India, Nissan Micra is a global car that will also be sold in advanced markets such as Europe, Middle East, and Africa among other countries
Nissan Micra model is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving.
In India, Nissan Micra will be available in three standard variants of XE (Entry), XL (Mid) and XV (Top). Available in two interior colour schemes: black and griege (only XV), the Nissan Micra will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra is priced competitively in its segment providing a complete package of features, performance, drivability and comfort. The ex-showroom Delhi prices for Nissan Micra are INR 3,98,000 for XE (entry), INR 4,69,500 for XL (mid) and INR 528,800 for XV (top) variants respectively.
Nissan has adopted a uniform pricing policy across the country to offer a fair and equitable benefit to customers all over India. Thus, the ex-showroom prices will be uniform across pan India except for states/cities where differential VAT, entry tax, Octroi and other local taxes applicable would be levied extra.
Speaking on the occasion Mr. Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, “The moment that we all have been anxiously waiting for has finally arrived! We begin our product offensive in India with the launch of the Micra and the Indian customers can look forward to a long and fruitful association with our product and services. The Nissan Micra is the right product at the right time that will offer the customers a good means of urban mobility with a complete package of performance, features, safety and comfort. We expect Micra with its latent advantage and its unique features to do well in the Indian market and carve a niche of its own compared to other competitive models in this segment.”
Announcing the sales and marketing strategy for the new Micra, Mr. Abhijeet Pandit, Vice President –Sales, Marketing & After Sales, Hover Automotive India, said, “The launch of Nissan Micra marks the beginning of a serious foray at the mass market by Nissan in India,"We are overwhelmed with the response the pre-order bookings have generated so far through our dealerships prior to the launch. We have received over 2000 bookings, which have well exceeded our expectations. This is a very encouraging sign and goes to show the customers faith in good quality products." Nissan Micra today launch in New Delhi and a nationwide with a comprehensive multi-media marketing campaign featuring their brand Ambassador Ranbir Kapoor. Company announces will using some non-conventional forms of media to maximize the product visibility and increase sales.”
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