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Dear N K Sagar,

Vol. 8 Week 22 | 30 May 2012     HIGHLIGHT CSR Asia Summit 2012 online registration is now open! Enjoy 15% early discount and register now Join us at CSR Asia Summit 2012 to learn, network and be inspired by 50+ renowned speakers on the latest trends and development within the corporate social responsibility community. View our full programme here CSR Asia is recruiting Membership Coordinator / Project manager / Senior project manager If you have relevant experience, and are keen to apply your knowledge of sustainable development issues and CSR, please find a detailed job descriptions here. ARTICLES Beware the fake CSR awards Regular readers of this newsletter will know that I am no fan of CSR awards. If a company does CSR effectively then it does it because there is a strong business case to do so. Companies recognise that what they do will been seen by ... Read more A new ally - The Economist There is a simple but frequently asked question raised by CSR professionals when they talk about companies or individuals which is ‘do they get it?. For so long, many of those within the profession arguably didn’t really ‘get it’ and ... Read more Facing the sceptics: Using CSR fundamentals The 2012 Edelman Trust Barometer study released earlier this month reveals increased scepticism across the globe, with nearly twice as many countries having its average trust in all institutions fall to levels that classify them as overall ... Read more Responding to a crisis – learnings from brand attacks In the past week another stand-off between a world-famous consumer brand and a highly influential NGO has made the media headlines: US-based Yum Brands Inc (owner of the KFC, Taco Bell and Pizza Hut brands) ... Read more Upcoming Module of Masters Degree on CSR Interested to learn more about strategic opportunities for your company or sector to make a difference in achieving development goals? Exploring opportunities to invest in social enterprise development? Join us for the next module of the Professional Master’s in CSR, which can also be taken as a ‘stand-alone’ course and will be delivered in Bangkok from 15-18 June 2012. This module will examine the contributions that businesses can make to sustainable development with particular emphasis on poverty alleviation. We examine innovative business practices associated with social enterprise, micro-finance, inclusive growth and the role business can play in community led approaches to poverty reduction . Participants will gain a better understanding of the potential of the private sector to engage in development and poverty alleviation and learn about a variety of business tools for pro-poor development. Interested applicants can visit www.csrcenter.ait.asia or email csrcenter@ait.asia for further details. NEWS Sixteen global firms and two non-governmental organisations (NGOs) from the Sustainable Shipping Initiative (SSI) have announced an ... Read more The city of Kawasaki plans to formulate a "Kawasaki Mechanism" (tentative name) in FY2012 to contribute to the reduction of global ... Read more Training - "Reporting and Communications " June 5, 2012 Singapore Training - "Investing for Impact: Tools and Approaches for Community Investment" June 6, 2012 Malaysia Training - "CSR Essentials" June 14, 2012 Bangkok Training - "Stakeholder Engagement" July 3, 2012 Bangkok CSR Asia Summit 2012 September 18-19, 2012 Beijing Published by: Disclaimer: Opinions reflected in the articles are those of the author and do not necessarily reflect the views of CSR Asia. Copyright © 2012, CSR Asia. All rights reserved Join us now on LinkedIn

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